Animation Business

Quanzhou Children’s Shoes To Join Hands In Animation Industry Break Homogenization

“Children’s shoes in China at least 38 billion yuan every year the market size.” Face of this analysis, production of children’s shoes of the entrepreneurs in the city was huge potential for development, but also worried, because the homogenization of constraining the development of enterprises . Industry sources say that the cartoon characters and cartoon dolls implanted children’s shoes production design is a breakthrough development of a better way homogeneous.

   Implantation animation out of the homogenization of the two percent sales market may increase

    According to statistics, children under 16 years of age in China reached 380 million, or about a quarter of China’s total population. If the average 100 yuan per year per child for children’s shoes spending of domestic shoes market, has 38 billion yuan on the scale. Children growing consumer market, resulting in a number of blind children’s shoes production enterprises to seize the market, this industry has brought to the homogenization of bondage.

    Currently, brand shoes in the shoe industry in the small proportion of the domestic market, about 70% of children’s shoes for non-branded products, 20% of imported brand children’s shoes, only 10% of domestic brands. “And that 70% of the non-branded children’s shoes is the potential for cooperation with the animation company’s shares, with a quality children’s shoes with style, to attract children through the implanted eye animation cartoon image of at least 10% increase? 20% sales, build brand has become imperative that these enterprises from homogeneous. “Fujian Sega America President and Lacquers Video Animation of the media.

    ”Non-brand children’s shoes Enterprise Competition is not only the quality, style design is directly related to sales.” Yang Xiaoming believes that the golden age of city children’s shoes industry has also brought opportunities to the animation industry, children’s shoes industry started out simply to product competition-oriented era, more attention to the animation business marketing.

    Cartoon image of the advertising investment made less effective more quickly

    Implanted in the children’s shoes on the cartoon image, many entrepreneurs think of first is “authorized.” “But the famous cartoon star to get the authorization easier said than done? Last year, Huarong Group by Haier Group, animation cartoon brand authorization, only the operation of the establishment of a special brand of animation industry Co., Ltd., China Huarong Group on the end to spend a million or so. “The city is a shoes company official said, although many children’s shoes manufacturers optimistic about the development of cooperation with the cartoon image of the future, but because the investment cost of funding the operation of a huge animation industry, animation image and products, once designed and manufactured out of line, market financial planning in place, quality children’s shoes and other sectors, but hard to go wrong, smashing down the money, there may not see the match with economic benefits.

    In this case, enterprises and R & D cartoon animation companies own image is not surprising. “This means to be a flagship enterprise culture for children’s shoes personalized research and development, 2 to also replace the celebrity endorsements, cartoon characters directly into the preparation of commercials show.” Kung Fu Quanzhou Lizhu Bing, general manager, said Animation Design, virtual animation voice low risk investment, involving a wide range of audiences, to a certain extent, cost less than celebrity endorsements.

   ”Compared to spend heavily in the preparation of animation, the cartoon image of the investment made living more practical business advertising on children’s shoes.” Businesses and children’s shoes for the current animation companies more in two forms, both weighed Yang Xiaoming the pros and cons: the preparation of large investment costs animated short cartoons have 20 sets cost millions, but the animation completed, the partners will be selling its related TV media player; and create smaller animation advertising investment, Animation ordinary small company can be done, but to put its extensive television media companies need to spend a lot of money. “How to choose forms of cooperation, the key is how the company’s financial strength and long-term development plan.”

    United States and Japan learn from successful cases extended into the late development

   ”Depends on cartoon animation, cartoon depends on the story.” At a recent lecture at UW, Professor, Peking University, said Chen Shaofeng, Quanzhou should combine their strengths, and the animation industry docking, pay attention to footwear and other industries in the clothing chain extension. Marriage of animation industry is only part of enterprise upgrading children’s shoes, children’s shoes for the city’s businesses, through the animation industry is the big brand companies long-term goals.

    ”Because of the shortage more mature animation company, Animation industry chain in the design, production and operations, and other areas there often out of touch, are now the majority of manufacturing companies in cooperation with the animation is still in start-up and breaking-in period.” Lizhu Bing said . It is known that more than 80% of the animation business, with cartoon animation production program production without marketing plan, not to broadcast the program matched with the animation product marketing listing. The United States, Japan successful animation project at the beginning of the project, has plans for animation production before, during and post use of funds allocated by a ratio of about 30% of the total investment amount, 30% and 40%.

    Funds from the domestic animation companies planning to see the ratio, most of the funds on the use of pre-and medium-term, accounting for 25% and 65%, post-funding, particularly in product development, brand licensing and other aspects of the investment accounted for only 10 %, and even some companies almost no planning and arrangement of funds needed for operation of the market. In the United States, authorized by the brand development, production and sales of licensed products up to 600 billion U.S. dollars, at least 3,000 companies worldwide production of the Disney authorized merchandise. Japan, one of three cartoon icons Pikachu, its derivative products in the domestic manufacture and sale of a total of 1122 companies.

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